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Celebrity Media Influence: The Persuasive Power of Stars in Marketing & Social Media Campaigns
Celebrity Media Influence: The Persuasive Power of Stars in Marketing & Social Media Campaigns
Celebrity Media Influence: The Persuasive Power of Stars in Marketing & Social Media Campaigns
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America is fascinated with celebrities—from chefs to athletes to television, movie, and rock stars, and even to people who are only famous for being famous. This book explores the effect of celebrity on Americans' public and private lives. The contributors examine how celebrities bring about change, whether intentionally or unintentionally, and whether those changes are good or bad for the public that loves and follows them. They also discuss the flattening of celebrity and what the rise of pseudo celebrity portends for a society that accords fame without substantial accomplishment. Topics explored include health, philanthropy, activism, and celebrity attitudes toward feminism and police brutality—all issues that fall under the cultural magnifying glass today. Recommended for scholars of media studies, popular culture, and sociology.
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